About Us

The Guitar Factory Parramatta is the western suburbs' longest continuously trading music store. Originally trading as Watsons Music from the early 1960's the store was purchased by Ross and Paul Chalker in 1972.

The current owners, Stan Mobbs and Lewis Mallia, took over the store in 1985 and the store has since gone from being solely guitars to a full line music store supplying drums, keyboards, P.A., recording equipment and computer assisted music.
Our specialist divisions operate under three different banners, with Guitar Factory on level 1 of 255 Church Street, Sound Devices on level 2 and Drum Factory is located right next door at 257 Church Street, Parramatta.
Guitar Factory - for everything guitar related
Drum Factory - for all things drum and percussion
Sound Devices - for all things hi-tech and pro audio related

We stock all major and a huge range of many minor musical instrument and pro audio brands including: Fender, Ibanez, ESP, Paul Reed Smith, Taylor, Martin, Maton, Cole Clark, Jackson, Yamaha, Mesa Boogie, Marshall, Blackstar, Hughes & Kettner, Avid, Genelec, Bose, JBL, Mackie, Steinberg, Native Instruments, Novation, Arturia, Ableton, Sennheiser, Neumann, Beyerdynamic and many, many more!

We have a great group of specialist staff, covering a range of different instruments and musical areas. We're all musicians ourselves, most of us regularly playing live, so we have the experience and shared passion to help you find exactly what you need.

Opening Hours 
Monday 9:30am - 6.00pm
Tuesday 9:30am - 6.00pm
Wednesday 9:30am - 6.00pm
Thursday 9:30am - 6.00pm
Friday 9:30am - 6.00pm
Saturday 9:30am - 4.00pm
Sunday Closed.
Public Holidays - Closed unless explicitly stated as otherwise, please always call ahead if unsure
**THURSDAY Sept 22nd - Queen's Day of Mourning public holiday - Open 10am-4pm*