About Us
The Guitar Factory Parramatta is the western suburbs' longest continuously trading music store. Originally trading as Watsons Music from the early 1960's the store was purchased by Ross and Paul Chalker in 1972.
In recent years, we've gained industry veteran and accomplished drum craftsman Nick Pansini as our manager of all things drums, and even moved into our own storefront at 257 Church Street, next door to Guitar Factory.
We have a great group of specialist staff, covering a range of different instruments and musical areas. We're all musicians ourselves, most of us regularly playing live, so we have the experience and shared passion to help you find exactly what you need.